CRE c Nebraska World Group Commercial's Beals publishes second book; highlights selling secrets of top college football coaches Jeff Beals received both of his degrees from the University of Nebraska. It's little surprise, then, that Beals, executive vice president of Omaha's World Group Commercial Real Estate, is a long-time college football fan and that he roots for the Nebraska Cornhuskers. But Beals isn't just a fan of Nebraska. He's a devoted follower of college football in general. And that's a passion that he tapped while writing his second book, Selling Saturdays: Blue Chip Sales Tips from College Football.