Multifamily Midwest Are high rents chasing younger adults from the city? What’s the biggest weakness of the multifamily market in the United States today? Brokers across the Midwest frequently point to the lack of affordable apartment units in their cities. The new apartment buildings rising throughout the region, they say, boast a slew of amenities and great locations in the heart of urban areas. But they also come with monthly rents that are too high for most of the population.