Multifamily N Illinois

Chicago multifamily project raising cancer research funds with pink elevator

Chicago multifamily project raising cancer research funds with pink elevator,ph1

A luxury apartment project in Chicago’s Lakeview neighborhood, Viridian on Sheridan, is supporting the Susan G. Komen foundation with Chicago’s first “Ride the Pink Elevator” campaign. Designed to raise funds and awareness within the construction industry for breast cancer programs and services, the campaign has raised over $174,000 for Susan G. Komen nationally.

The building’s owner, Vermilion Development, and general contractor ARCO/Murray Construction Company have partnered with Metro Elevator Co. to bring a pink elevator to the construction site, at Broadway Avenue and Sheridan Street, just south of Irving Park Road.

“We are excited to be able to help give back to our community through our partnership with Metro Elevator,” said Dave Cocagne, president and CEO of Vermilion Development. “Our hope is that having the symbolic and immediately recognizable pink elevator at the construction site will help us raise awareness and $30,000 for the Susan G. Komen Foundation and local organizations assisting breast cancer patients.”

According to Metro Elevator, donations make a major difference locally, with 75 percent of the money staying in the local area and 25 percent going to research. Vermilion and ARCO/Murry raised nearly $4,500 during a kick-off reception on February 22 and at a ribbon cutting ceremony on February 23. The pink elevator will continue to operate through spring, as work continues at Viridian on Sheridan.

“We are very proud to be working with a developer like Vermilion who has not only thought through every detail of the building’s design and amenities, but is also looking for ways to step outside of the box and make a difference within the community,” said Aaron Galvin of Luxury Living Chicago Realty, the exclusive leasing brokerage for Viridian on Sheridan. “The pink elevator is not only inspiring for those who walk by and see it, but also for the workers on the project, including our leasing staff.”

Located at 734 W. Sheridan, Viridian on Sheridan is a transit-oriented development that will offer environmentally-conscious amenities and smart living apartment technology. The 100 new apartments will feature 9-foot ceilings, wood plank flooring, custom modular closets and open gourmet kitchens. The building will also include 3,100 square feet of street-level retail. Amenities will include a fitness center, rooftop deck and two lounges with a variety of spaces for residents to gather, entertain and work from home.

Chicago multifamily project raising cancer research funds with pink elevator,ph2