Industrial v Wisconsin

Reich Brothers, Rabin Worldwide to redevelop former Oscar Meyer headquarters in Madison

Reich Brothers, Rabin Worldwide auctioning off former HQ,ph01

Reich Brothers is partnering with Rabin Worldwide for the redevelopment of the recently purchased Oscar Mayer site in Madison, Wisconsin, and a three-day auction of the processing and packaging equipment.

Rabin and Reich will sell the entire contents of the Madison facility at a live and online public auction onsite on Dec. 6-8, with an inspection period available on Dec. 4 and 5.

The auction will be held both on-site at the former Oscar Mayer plant and online at and It will feature eight floors of processing and packaging equipment, consisting of meat grinders, meat slicers, smokehouses, refrigeration systems and much more.

Both Rabin and Reich have been involved in the redevelopment and reuse of tens of millions of square feet of industrial real estate. They have extensive experience in the purchase and sale of food manufacturing plants, as well as expertise in redeveloping large manufacturing sites.

One of Madison’s mainstay businesses for nearly a century, Oscar Mayer has been at the location since 1919. The property has been the company’s headquarters since 1957 and was the epicenter for new product development. Kraft Heinz announced the closure in 2015, and officially ceased production this summer.

The former Oscar Mayer campus features 1.7 million square feet under roof on a 72-acre site. The plan is to redevelop the campus, including repurposing several existing buildings, with a balanced mix of light manufacturing, warehouse, distribution and office.