Hospitality N Illinois

Four benchmarks for evaluating new hotel projects

The hospitality sector is in the sixth year of a bull run after the 2009-2010 economic downturn. Most markets across the country are enjoying record-high occupancies, while daily room rates and top-line revenue growth have been strong. It’s been exciting times and all good news, but there’s more downside risk today than there was a few years ago. Now, greater deal selectivity is prudent, and the best developers and operators will outshine the competition.